WHY INVEST IN SOCIAL RESPONSIBILITY

“The future of profit is purpose”

 

 

REFERENCES
“We first: Why brands & consumers use social media to build a better world”, by Simon Mainwaring.
“Conscious Capitalism: Liberating the Heroic spirit of business”, by John Mackey and Raj Sisodia.
CONE COMMUNICATIONS RESEARCH STUDIES. http://www.conecomm.com/research-from-cone.
Edelman’s 2012 Goodpurpose Global Consumer Survey. http://purpose.edelman.com/about/.
2014 Nielsen Global Survey of CSR. http://www.nielsen.com/us/en.html.