Both people (coupon receivers) and donors (e.g.sellers) are given the chance to choose who will receive donations.
People vote: when people validate/redeem donation coupons, they get the chance to choose (i.e. vote) what cause (social project) they want to support with the money pledged by donors (sellers).
All votes by all users who redeem coupons determine how much money each project will receive.
Sellers pay: when sellers are ready to make payments, they are directed to a page that lists the total amounts each project has been voted to receive, and they select which projects they want to donate their money to. The amounts they can pay to the organizer of each project is restricted by both the people’s votes and other sellers’ payments (both of which determine the pending “unpaid” coupon amounts of each project at any given moment).
For accountability reasons, customers/users are able to view whether sellers have ended up making the donation payment corresponding to the redeemed coupons.
“The Conscious Trolley” is an online collaborative platform that turns conscious and socially responsible behavior into “shared value” for everyone involved.