Keep it short and simple. To communicative effectively with people, a simpler, shorter and more direct language is advised, with only the minimum necessary technical details. In addition, every report will generally fall under a single general area of action.
Tell a story that matters. Story telling is a powerful tool for communicating with your stakeholders. People want to hear your unique story of how you go about solving problems that affect the community and their lives.
Be open and transparent. We live in an era when openness and transparency in organizational behavior is not only highly valued but also demanded. They not only help an organization enhance its reputation, credibility and trust, but they can also help the prevention of unnecessary and harmful criticism and convert skeptics into supporters.
Be authentic and mission-driven. Building an authentic brand with loyal customers requires acting with integrity and having a strong sense of purpose, a clear vision and passion to contribute to the betterment of society.
Focus on proving purpose. Having good intentions and a well-thought purpose is not enough in making a difference in one’s organization and society. While purpose is important for guiding one’s actions, it is measurable results and progress (CSR return and societal impact) that matter to people the most.
Inspire dialogue and action. To maximize social impact, organizations need to inspire a trialogue among them, people and society. Brands need to invite their customers into a co-creation process, where constructive criticism can lead to an improved strategy and action. By leading the conversation and setting the example for others to follow, they become true leaders of the new conscious capitalist movement.