Social Electricity is an online, social application, which aims to become the most complete tool for personal energy management for residential consumers of electricity. It allows citizens to manage their personal consumption under a social, collaborative environment, sharing know-how and experiences with online friends, neighbours, similar others and in general with the online community of Social Electricity.

The app offers various benefits:
1. Helps people to raise their awareness about energy consumption and about protecting the environment.
2. Educates them on proper use of home electrical appliances.
3. Encourages people to perceive their consumption through comparisons with other users.
4. Supports them to develop strategies for energy-savings.
5. Increases their overall satisfaction and appreciation towards your organization.

The app achieves the above through the following features (among others):
1. Helps the user to manage his personal electrical consumption, set goals for future savings and view statistics.
2. Collaborate with other citizens from his city/country or all around the world (or peers sharing similar home characteristics).
3. Compare his consumption with the one of other users to perceive his energy footprint and participate in competitions.
4. View breakdowns of his consumption to the individual appliances used at his home and play games relating to energy.
5. Interact with other users sharing know-how and experiences in the common effort of achieving energy savings.

There are numerous privacy features that satisfy all concerns of people regarding the sharing of their personal data.
Being deployed initially in Cyprus, the app counts more than 2,500 users in various countries of Europe and has been online for more than 2 years without problems/disruptions. Moreover, Social Electricity is translated to more than 8 European languages, including English and German. It can be easily become translated to other languages too. Finally, Social Electricity supports real-time energy consumption information from residential smart meters and energy monitors installed at homes of the consumers.